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Monday, January 23, 2012

Happy Dragon Year Poster for McDonald's

FINALLY I can share this! I did this exciting job back in June 2011 and it has been a long hard 6 months observing the non-disclosure agreement. I was contacted by Benjamin Milam from Leo Burnett  to develop a design for the McDonald's vestibule poster and trayliner celebrating the Year of Dragon. I want to do it because the project seems like a perfect fit. 
I think Leo Burnett did a great job with the type and design.

Asian Lunar New year is an important holiday which brings together families and friends as they welcome a new year filled with hope and optimism. The idea of lighting red lanterns was chosen to express the festive mood and the spreading of good luck and blessing. 


Flowers are a huge part of Lunar New Year, I drew some Chinese peony (symbolized prosperity and wealth) and Chrysanthemum (symbolized longevity) in this illustration. 

I have been told that usually advertisement clients are a pain in the neck - greater money comes with greater restrictions, but not with this project. I enjoyed much creative freedom and was given a lot of insightful feedbacks. It was a great pleasure. Big thanks to producer Benjamin Milam, AD Jason Fisher and all the designers and good people at Leo Burnett! 

Happy Dragon Year!


  1. Is this just in China? or America? worldwide maybe?

  2. Those chinese peonies are beautiful! Love this piece : )

  3. I'd love to see it high res. Looks nice!

  4. Thanks everyone, happy new year!

  5. 好可愛的龍..很喜歡這充滿喜慶的新年祝賀~